Thursday, November 12, 2020

Purposeful Profitting In Any City

To think business, talk business and do business is not just because of the money involved but above all, for the thrill of getting an idea to work out and work out well. Thereby contributing to a the economy of our immediate and impacting lives. Also accomplishing a feat, business, economic or otherwise could be more fulfilling, and satisfying than the money it entails. Especially if it involes something you have a deep passion for. For instance a client taking looking at my job when I take delivery of it and saying "I like this" thrills me more than the money involved. I am into graphics and prints. This is the acid test of a man truly called to do business. Many do business just to put body and soul together, they call it "to eke out a living" Others because it is an avenue for making money and making it big. Any whose this is his sole focus may not go as far as the one have a calling and vision to do business. Especially in a field he or she has a passion for. It is called doing what you like and liking what you are doing.
If it is just for making money and living big, business is not the only route. A well paid job with a mega salary and a jumbo package and perks of office will see to that. Some even do it because it is the the "easiest way to make money" Now they must have known better having burnt their fingers in some transactions that went awry, that it is not that cheap and easy. Those of us who have been in the rugged terrain of business knew better. We are still staying at it and maintaining the staying power because of passion for it. A passion that is far above cash. Otherwise, I have certificates and a civil service experience that can fix me a well paid job an NGO in Abuja or any of it's evirons or neighbouring states nearby! Any wonder many who went into business for the "cheap and easy bucks" then beat a hasty retreat and got themselves jobs which they are better at anyway. Afterall what they are looking for are the "fast bucks" hang any other consideration. Now that the bucks are not forth coming "fast" as they envisaged, of what use is it wasting their their time and and energy then? These among many other reasons business is and will still remain a calling. Just like a call to ministry.
Even ministry which some out of ignorance have narrowed the definition as a calling to The Vineyard of The Lord solely, but has been clearly defined by men of of wisdom and excellence - the likes of Bishop David Oyedepo; as a calling to undertake a particular specific assignment in life. An assignment that goes beyond ministerial work but can cut across any career or profession or vocation in life. Be it from selling iron rods to engineering, oceanography, air plane piloting, creative arts, politics, statemanship, administration etc. etc. Myles Munroe of blessed memory gave us a hint to identify life assignment as potentials. That it is in the discovery of your potentials that you you define your purpose in life. Having got this far, we can all now agree tha business is a calling. Business is for people who are called to do it not just for any Tom, Dick and Harry. And one of the things those who are called to do business discover in themselves and which other discerning men close to them, discover in them and affirm is a rugged, tenacious never take no for an answer enterpreneurial spirit.
For those who are called to do business, no matter the challenges they encounter, ranging from cash crunch to erratic cash flow, temporal business losses, just name them, they will stay at it. WHY? Because their baseline is not money.
Their focus is not on money but on the quality and the impact of their products and services on the consumer community and the lives they are touching, plus the contributions they are making the city and into the lives of others through their businesses. And of course the thrills they get out of it, which comes first before the profit they they are making. Be it in cash or kind. They are more result driven and have an insantiable passion for excellence. Also, they have a deep understanding and conviction that profits are not only in cash but also in recommendations and referrals. These are men and women who will last in business no matter how the chips are down. Planted and deeply rooted within them is an irrepressible come back capacity. A come back capacity that is ready to start all over again from the sratch, if need be.

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